Playbook · Truck dispatchers 2 min read
Truck dispatchers juggle a dozen drivers. AI can carry the paperwork.
You find the loads, push the rates and keep drivers moving. The packets, check-ins and invoices that come with every load don't need you.
This is how we'd set up a dispatch service for owner-operators and small fleets. It's a playbook, not a report on a client.
A day of dispatch
A dispatcher works the load boards, calls brokers, pushes the rate and books the load. Then the real volume starts. Carrier packets, rate confirmations, pickup numbers, driver check-ins, detention clocks, proof of delivery, invoices and factoring. Multiply that by every truck on your board.
It's paid time. Dispatchers at US freight brokerages earn a median of $24.10 an hour, and a Canadian truck dispatcher's median is $28.00. Most of that time goes to messages, not decisions.
What AI takes off your plate
- Watches the load boards and ranks loads by rate per mile, deadhead and your drivers' lanes.
- Sends carrier packets and fills broker setup forms from documents you already have.
- Reads each rate confirmation and flags anything that doesn't match what you agreed to.
- Texts drivers for check-ins and updates the broker without you picking up the phone.
- Starts the detention clock at the dock and drafts the claim if it runs long.
- Collects the POD and bill of lading and sends the invoice or factoring packet the same day.
- Booked load
- Carrier packet
- Driver check-ins
- Invoice sent
You still pick the loads, negotiate the rates and talk to your drivers. Those are the parts that need a person. Anything odd, like a cancelled load or a driver out of hours, comes straight to you.
Start small
Start with the paperwork after delivery. It's the same every time, and money arriving sooner is easy to measure. Then move up the chain to check-ins and rate confirmation checks.
Sitting on a pile like this?
Walk us through it on a free 30-minute call. You'll leave knowing what can be automated, even if you never hire us.